Digital media buying is the process of purchasing ad space and time on digital platforms such as websites, apps, audio & video platforms, connected TVs, OTT, DOOH and more. A media buyer is responsible for negotiating with publishers for ad inventory, managing budgets, and optimizing ads to improve campaign performance.
Simply stated, digital media buying platforms are the DSPs which are programmatic platforms that allow advertisers and agencies to automatically buy ad inventory across the above mentioned digital publishers. Through instant digital processing, you get access to a more refined, optimised audience based on the targeting specifications that you calibrate yourself from a range of possible segments.