Who
We are?

AdYoda is an Advertising Technology Service provider with a dedicated mission to empower the digital advertising industry with custom media buying solutions and insightful business services.

Our digital campaign experts shall help you plan your campaigns with ease.

What is a
Digital Media Buying Platform?

Digital media buying is the process of purchasing ad space and time on digital platforms such as websites, apps, audio & video platforms, connected TVs, OTT, DOOH and more. A media buyer is responsible for negotiating with publishers for ad inventory, managing budgets, and optimizing ads to improve campaign performance.

Simply stated, digital media buying platforms are the DSPs which are programmatic platforms that allow advertisers and agencies to automatically buy ad inventory across the above mentioned digital publishers. Through instant digital processing, you get access to a more refined, optimised audience based on the targeting specifications that you calibrate yourself from a range of possible segments.

How it works?

With digital media buying platforms, buying impressions is automated. The negotiation still technically happens but it's done at a much quicker rate through open and private marketplaces.

The traditional approach, on the other hand, involves negotiations and relationship building with publishers.

Digital media buying can be more cost-effective and allow teams to focus on ad performance instead of back-and-forth negotiations.

There are three components to this automated buying structure:

DSPs (Demand-side platforms) which facilitate the process of buying ad inventory. It's more than just a cost-effective choice to partner with a DSP provider, it will enable you to establish connections with countless high-quality publishers, generate custom reports of your campaign performance and target audience, and reach new levels of engagement and conversion.

SSPs (Supply-side platforms) where DSP is designed for the advertisers to buy ad space, SSP is the other side of the coin, through which web owners or publishers can sell their advertising inventory. They are connected through what's called an ad exchange that facilitates the transaction.